Category Archives: Brandboard

Aditya Birla Group – Taking India to the World!

Aditya Birla Group LogoYou need to have some sympathy for someone trying to erect an identity for a boring corporation when it’s as diversified a conglomerate as it can be. And when they do remarkably deliver even on such mammoth uphill task credit is indeed due. We’re talking about the corporate ad of India’s age old Aditya Birla Group that has interests ranging from telecom to traditional industries like textiles & mining.

A young flag bearer is seen sprinting with the group’s logo enduring harshest circumstances across the different countries where the group counts a presence when he witnesses warm embrace from the locals everywhere he goes! What begins with a Vande Mataram chant ends with the group’s tagline Taking India to the World!

From walking on the water splash to moving into a manless desert all the while when your allies at different places pick even the faintest cues to make fire out of water droplets and spit them to stimulate a tree in another part of the world the second coming of the ad is indeed refreshingly new!

Evoking the inner spirit either by ringing a bell or through a thumping beat of the giant drums is one thing but creativity reaches stratospheric proportions when a violin is made out of a sheath of grass or when droplets of falling water are turned into a guitar string and your corporate tune is made out of them. It doesn’t stop there until a flying martial artist moves along a bamboo forest trying to amplify the tune and it only gets intense until a swarm of birds move in tandem to the tune.

How else would you interpret than to see the fire emitting from the drums at the end as them telling us that there’s still firepower left in their corporate armory?

When they finally say they’re Taking India to the World, it’s a declaration! Not less 🙂

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Memories! Marketing That’s Worth It……….

………Only a few circles in the water prove that she was there….

………N’ even they disappear………. And when they are gone………

………She’s forgotten……….. Without a trace………………..

………As if she never existed………………………That’s All~~~~~

The above lines that I remember reading elsewhere have some relevance to what this blog is about and what marketing itself is all about. Like how the poetic lines symbolize that it’s the trace of few circles in the water that show something existed, it’s the memories of marketing we cherish that remind us of something that we loved existed.

The aim of this blog is to capture those memories and not to let them just fade away. This blog will contain videos, pictures, commentaries and so on about any marketing campaign in any form that’s worth remembering. Marketing knows no boundaries and therefore the blog will also cut across a variety of regions and languages. I promise to provide English translations wherever applicable.

Being just another homo sapien, I ain’t any exception to personal biases and strong opinions towards certain marketing efforts. As also heavy coverage to certain sections of industries and a handful of brands that are so close to my heart. In true spirit of democracy, feel free to challenge or criticize anything through contrary comments or in any other way.

Your comments will only encourage & motivate me 🙂