The Chennai Silks, a South India apparel retailer has been thinking daring thoughts of late. They recently brought out the world’s most expensive saree that could cost a fortune – 40 lakhs to be precise. The highlight was not that though but the way they’ve built an aura around their Wedding Collection series ‘Vivaha.’
Right from the launch commercial the brand has only gone from strength to strength. The TVC shows a fresh young would be bride opening her wedding invite that just arrived. Even as she begins to feel the chariot embedded in the card her imaginations run high about how her man might be marching to get her hand if this was indeed an ancient age. For the viewers though that helps picture how ancient royal weddings must’ve taken place in all it’s splendor.
The soft background score for this ad was a stellar success that one could hear that humming gently in their shops even today. Yet another background music found on their website is also good and could well ignite nostalgia among a lot.
World’s Most Expensive Saree:
Coming back to the expensive saree bit, it makes one wonder if they’ve pushed all the boundaries in making this masterpiece. The saree contains in it to name a few the famous Ravi Varma paintings and is weaved together with pure silk rubbed in gold and silver. To top it all, there’s a fertile display of the navratnas and gemstones like the Diamond, Emerald, Ruby and more!
When the ad finally declares that they have created history in handloom works, I agree 🙂