I saw a beautiful image splashed on the newspaper this morning. The ad was about a new scheme from Jet Airways where it will offer low cost tickets in association with Kerala Tourism to promote tourism in Kerala. The image was such a marvel that I thought it couldn’t get better than this to kick start a new section (that I was thinking about for sometime now) called ‘Picture Perfect.’ I will use this section to cover all image based marketing that can stand on their own and stand out!
Neither Jet Airways nor Kerala Tourism need any introduction. But their coming together for this initiative definitely needed some advertising. Am assuming they chose to stick to the time tested gameplans for announcing such tie ups where you try to fuse some representations for the two participants and invent a unified version. That’s exactly what happened here. Kerala synonymous for its scenic beauty now has to merge with Jet that was voted for its long-haul airline service.
The result – A typical Backwater Strip was converted into a Runway. A mere insertion of white dotted road dividers on the long narrow water stretch did the trick. With lush green trees and houseboats on the edges and large earthen lamps floating around, it just gets more glamorous.
Truly a piece of picture perfection!